Corporate reputation and trust are critical to success. But they need to be earned. Strata helps organizations and their leaders communicate achievements, tell authentic stories and demonstrate integrity. We take a holistic, integrated approach to reputation management - from internal communications to public engagement.
With over 25 years’ experience as a communications professional, John has helped scores of clients engage and connect with their audiences. He has spearheaded award-winning local and national campaigns for a diverse range of public, private and not-for-profit organizations.
A restless thinker, John provides strategic counsel and services across the public relations and corporate communications spectrum - from primary research to strategic planning to brand-building and reputation management.
Clients turn to John when projects call for sound judgment, measurable results and clear-headed insights. On top of his extensive practical experience, John brings a big-picture sensibility to his work. He has taught full-time in Canada’s premier university Public Relations program, and remains abreast of the latest management thinking and trends. His knack for translating research and theory into real-life solutions marks his work as a consultant and communications professional.
As Strata's principal, John works closely with a network of like-minded professionals to bring clients the right mix of strategic and creative expertise - from project inception to successful completion.