Stratified Expertise
Strategic Direction
Strategic thinking is where it all starts. And it's Strata's core strength. We give clients a 360-degree view of the communications landscape and map out directions, milestones, challenges and destinations for every journey. It's like a GPS for your corporate communications – without the robotic voice.
Reputation Management
Corporate reputation and trust are critical to success. And they need to be earned. Strata helps organizations and their leaders communicate achievements, tell authentic stories and demonstrate integrity. We take a unified approach to reputation management – from internal communications to public engagement.
Issues + Crisis
"We didn't see it coming..." It's the lament of many organizations hit by unexpected issues and crises. Strata provides a disciplined, dynamic approach to issues management and crisis planning and response. You've worked hard to build your brand and reputation. We'll help you strengthen and protect them.
Brand Building
We view branding as far more than a marketing or sales function. It's the essence of your company – and the touchstone of your reputation. Our brand management approach maps and targets a broad range of stakeholders and touchpoints. It deepens relationships, and earns confidence, loyalty and support.
Environmental Relations
Climate change and other pressing environmental issues demand specialized skills. Strata provides deep expertise and experience in community engagement, public consultation and risk communications. Our collaborative approach to environmental relations creates trust and shared success.
Corporate Storytelling
Strata helps clients tell stories in new ways. Stories that resonate with audiences. Narratives with novel approaches. People respond to stories that are relevant – stories that touch their lives. People connecting with people. It's what makes businesses and relationships work. Let's tell your story.
Leadership
John M. Gray, Principal
With over 30 years’ experience as a communications professional, John has helped a diverse range of clients engage and connect with their audiences. He has helmed award-winning local and national programs for public, private and not-for-profit organizations.
With a focus on results and opportunities, John provides strategic counsel and services across the public relations and corporate communications spectrum – from primary research and strategic planning to brand-building and reputation management.
Clients turn to John when projects call for sound judgment, measurable results and clear insights. He has taught full-time in Canada’s premier university Public Relations program, and remains current with the latest management thinking and trends. His talent for translating research and understanding into real-life solutions marks his work as a consultant and trusted advisor.
As Strata's principal, John works closely with a network of like-minded professionals to bring clients the right mix of strategic and creative expertise – from project inception to successful completion.
© Strata Communications 2021
