Communications. Elevated.
Strata helps organizations build and sustain winning relationships.
Customers. Employees. Communities. Investors. Influencers. Regulators. Media.
They shape your business. They make the difference between success and "whatever happened to...? "
Strata Communications helps clients navigate and deepen critical relationships. Our approach is grounded in strategic insight and creative problem-solving. We help manage issues and opportunities that open doors, build trust and create meaningful change.
Above all, Strata delivers focused communications counsel that elevates our clients' brand and aspirations.
Strategic insight that reads the waves.
Strata delivers timely and clear-headed counsel – along with new perspectives and insight. We help clients anticipate and respond to issues and opportunities, and forge stronger alliances with groups critical to their success. Strata blends street smarts and industry best-practices to deliver communications solutions that change awareness, thinking and behaviour.
Where's your next wave breaking?
Thinking that changes the view.
Perspective is everything. We diligently research, set clear objectives, deliver on-target counsel and measure success. Above all, we create communications solutions that align with our clients' mission and business goals.
Ready for a new angle?
Ideas that move people.
Successful communications creates meaningful change. It inspires people to see and do things in new ways. Forging community support. Earning trust. Engaging employees. Building brand loyalty. Increasing participation. Strata creates compelling, persuasive communications solutions that resonate with people and move them to action.
What's your next move?
Stratified Expertise
Strategic Direction
Strategic thinking is where it all starts. And it's Strata's core strength. We give clients a 360-degree view of the communications landscape and map out directions, milestones, challenges and destinations for every journey. It's like a GPS for your corporate communications – without the robotic voice.
Reputation Management
Corporate reputation and trust are critical to success. But they need to be earned. Strata helps organizations and their leaders communicate achievements, tell authentic stories and demonstrate integrity. We take an integrated approach to reputation management – from internal communications to public engagement.
Issues + Crisis
"We didn't see it coming..." It's the lament of many organizations blindsided by unexpected issues and crises. Strata provides a disciplined, dynamic approach to issues management and crisis planning and response. You've worked hard to build your brand and reputation. We'll help you strengthen and protect them.
Brand Building
We view branding as far more than a marketing or sales function. It's the essence of your company – and the touchstone of your reputation. Our brand management approach maps and targets a broad range of stakeholders and touchpoints. It deepens relationships, and inspires confidence, loyalty and support.
Environmental Relations
If a tree falls in the forest... you'll hear about it. Environmental projects face growing scrutiny. Strata provides deep expertise and experience in community engagement, public consultation and risk communications. Our collaborative approach to environmental relations creates trust and shared success.
Corporate Storytelling
Strata helps clients tell stories in new ways. Stories that resonate with audiences. Narratives with novel approaches. People respond to stories that are relevant – stories that touch their lives. People connecting with people. It's what makes businesses and relationships work. Let's tell your story.
Clients
Select clients we've been privileged to work with:
Halifax Stanfield International Airport
IWK Health Centre
Strait of Canso Superport
Coady International Institute
Divert Nova Scotia
Patterson Law
Parks Canada
Conestoga-Rovers & Associates
Atlantic Centre for Ethics in Public Affairs
Nova Scotia Gaming Corporation
Workers Compensation Board of Nova Scotia
Atlantic Canada Electronics Stewardship (ACES)
Conseil scolaire acadien provincial
Annapolis Basin Conference Centre
Leadership
John M. Gray, Principal
With over 30 years’ experience as a communications professional, John has helped scores of clients engage and connect with their audiences. He has spearheaded award-winning local and national programs for a diverse range of public, private and not-for-profit organizations.
A restless thinker, John provides strategic counsel and services across the public relations and corporate communications spectrum – from primary research to strategic planning to brand-building and reputation management.
Clients turn to John when projects call for sound judgment, measurable results and clear-headed insights. On top of his extensive practical experience, John brings a keen sensibility to his work. He has taught full-time in Canada’s premier university Public Relations program, and remains current with the latest management thinking and trends. His talent for translating research and understanding into real-life solutions marks his work as a consultant and trusted advisor.
As Strata's principal, John works closely with a network of like-minded professionals to bring clients the right mix of strategic and creative expertise – from project inception to successful completion.
Connect
Elevate your communications. Connect with Strata.