Strata helps organizations build and sustain winning relationships.
Customers. Employees. Communities. Investors. Influencers. Regulators. Media.
They shape your business. They make the difference between success and "whatever happened to...? "
Strata Communications helps clients navigate and deepen critical relationships. Our approach is grounded in strategic insight and creative problem-solving. We help manage issues and opportunities that open doors, build trust and create meaningful change.
Above all, Strata delivers focused communications counsel that elevates our clients' brand and aspirations.
Strategic thinking is where it all starts. And it's Strata's core strength. We give clients a 360-degree view of the communications landscape and map out directions, milestones, challenges and destinations for every journey. It's like a GPS for your corporate communications – without the robotic voice.
Corporate reputation and trust are critical to success. But they need to be earned. Strata helps organizations and their leaders communicate achievements, tell authentic stories and demonstrate integrity. We take an integrated approach to reputation management – from internal communications to public engagement.
Issues + Crisis
"We didn't see it coming..." It's the lament of many organizations blindsided by unexpected issues and crises. Strata provides a disciplined, dynamic approach to issues management and crisis planning and response. You've worked hard to build your brand and reputation. We'll help you strengthen and protect them.
We view branding as far more than a marketing or sales function. It's the essence of your company – and the touchstone of your reputation. Our brand management approach maps and targets a broad range of stakeholders and touchpoints. It deepens relationships, and inspires confidence, loyalty and support.
If a tree falls in the forest... you'll hear about it. Environmental projects face growing scrutiny. Strata provides deep expertise and experience in community engagement, public consultation and risk communications. Our collaborative approach to environmental relations creates trust and shared success.
Strata helps clients tell stories in new ways. Stories that resonate with audiences. Narratives with novel approaches. People respond to stories that are relevant – stories that touch their lives. People connecting with people. It's what makes businesses and relationships work. Let's tell your story.
Select clients we've been privileged to work with:
Halifax Stanfield International Airport
IWK Health Centre
Coady International Institute
Resource Recovery Fund Board (Divert NS)
Conestoga-Rovers & Associates
Atlantic Centre for Ethics in Public Affairs
Nova Scotia Gaming Corporation
Workers Compensation Board of Nova Scotia
Atlantic Canada Electronics Stewardship (ACES)
Conseil scolaire acadien provincial
Annapolis Basin Conference Centre
John M. Gray, Principal
With over 25 years’ experience as a communications professional, John has helped scores of clients engage and connect with their audiences. He has spearheaded award-winning local and national programs for a diverse range of public, private and not-for-profit organizations.
A restless thinker, John provides strategic counsel and services across the public relations and corporate communications spectrum – from primary research to strategic planning to brand-building and reputation management.
Clients turn to John when projects call for sound judgment, measurable results and clear-headed insights. On top of his extensive practical experience, John brings a keen sensibility to his work. He has taught full-time in Canada’s premier university Public Relations program, and remains current with the latest management thinking and trends. His talent for translating research and understanding into real-life solutions marks his work as a consultant and trusted advisor.
As Strata's principal, John works closely with a network of like-minded professionals to bring clients the right mix of strategic and creative expertise – from project inception to successful completion.